Omnichannel Communications

 

Customized communications through ever channel

 

Problem

Companies are spending time and money on building omnichannel applications that enable customers to interact with them via whatever channel is most convenient at any given time. But in the rush to accommodate consumers and outpace the competition, it’s possible to overlook a couple of important factors: high-quality customer data and clever use of technology. Data is complex and volatile: it’s quickly collected and can become outdated just as fast. That makes it more difficult to connect with customers effectively, which will affect the customer experience.

Solution

As a first step in smart omnichannel management, Human Inference Solutions sort out your data quality issues. Intelligent software is used, capable of natural language processing, that can ensure that all your data quality is top-notch. It simulates human reasoning so it knows if a name is typically male or female and will change the greeting accordingly. You also want to prevent data pollution at source. 

That’s where First Time Right comes in: smart data entry with enhanced data management capabilities. The software automatically corrects and generates data. Simultaneously, it checks the new contacts to make sure there are no duplicate entries. As a last step, Human Inference Solutions create a Single Customer View. This provides a comprehensive and reliable profile of each customer containing data from multiple sources - a golden record. With the creation of a golden record for each person, the data in the central repository is regularly synchronized with the data in the original source systems.

Value

By intelligently connecting your systems you enable your employees to use customer data without affecting the operation of your systems and to identify your customers across all your channels. Recognize them. Know them. The result: great customer experience and customer intimacy. Your customers will be able to look, find, and buy anything, anywhere, at any time.

RELEVANT CONTENT

THE RECIPE FOR SUCCESS: CONSISTENT CUSTOMER DATA AND AN OMNICHANNEL STRATEGY

Companies are spending time, and money, to build omnichannel applications that enable customers to interact with them through whatever channel is most convenient at any given time. This paper will show you how to make sure that your customer data is working for your business, not against it.
 

 

SUCCESSFUL ORGANIZATIONS KNOW THEIR CUSTOMERS

We are in the age of the customer. They want personalized communications made available through the channel of their choice.They expect a seamless end-to-end experience that is consistent, meaningful and accurate.

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DO YOU CARE FOR CUSTOMERS?

Without an accurate and complete view of the customer, organizations struggle to address their (future) customer properly. Data issues get in the way of understanding customer preferences, tailoring communications, responding quickly and, ultimately, optimizing the customer experience (CX).
 

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