Edm media group strengthens its data quality proposition through the acquisition of software company human inference

EDMMedia Group, the leading data solutions company in the Benelux, announces the acquisition of Quadient Data Netherlands/Germany (formerly known as Human Inference), whose Data Quality software solutions are widely used by organizations in the Benelux, Germany and the U.K.

“We are proud to add the Data Quality software knowledge and expertise of Human Inference to our team. It’s a great extension of our Data Quality proposition,” says EDM Media Group CEO Ronald Langendoen.

The acquisition is a natural consequence of an increasing understanding among consumer data driven companies such as EDM Media that Data Quality Management plays a vital role in compliant and accurate customer interaction. For example, the introduction of the GDPR (General Data Protection Regulation) has made Data Quality Management a board-level topic. As the European customer data identification and deduplication specialist, Human Inference is a perfect match with EDM Media.

“Human Inference is a strong brand name when it comes to data quality software; EDM understands our strength in this specific sector. Working closely with the EDM Team will enable us to grow our presence in this market even further,“ says Evert Wernsen , Managing Director of Quadient Data Netherlands.

“The acquisition of Human Inference fits well in our ambition to transform EDM Media Group from a data solutions company into a data technology solutions company,“ says Frank de Beun, Managing Director of EDM Media Group.

The newly joined data quality expert will be operating under the name of Human Inference b.v. and will be based in Arnhem, Düsseldorf and Nieuwegein. Human Inference will be headed by Evert Wernsen as its Managing Director.

EDM’s Chief Innovation Officer Ronald Langendoen confidently states that the partnership with NewPort is the next step in becoming the leading data technology company in the Benelux: “We are continuously working on being, becoming or remaining the logical choice on all aspects of customer data management for our clients”