DUPLICATE DETECTION AND CONSOLIDATION
Nearly all companies working with customer data have problems identifying these data correctly and consistently. Next to the fact that customer data often contains errors (incorrect spelling of names, wrong gender, cryptic abbreviations), duplicates are also a huge problem. How do you detect these duplicates intelligently and how do you consolidate them in a corrected database record in order to create maximal value? The answer lies in matching.
THE IMPACT OF DUPLICATES ON YOUR DATABASE
When a well-thought-out customer strategy turns out to have no effect in the long run, the fault usually lies with bad data. It’s known that databases, on average, contain 4-8% duplicates. Inefficiencies in your contact data caused by duplicates impact the ability to build an accurate view of your customer
Our matching solution provides you with:
- Duplicate detection within an existing set of customer data
- Fault-tolerant search (used e.g. in a call center)
- Duplicate prevention check for data input
- Data consolidation (cross matching)
EFFICIENT AND ACCURATE BUSINESS PROCESSES
As the matching capabilities of Human Inference are based on natural language processing and fuzzy logic techniques, results of extremely high quality are being achieved. This is the pre-requisite for efficient and accurate business processes. Avoid database contamination, increase your analysis reliability, decrease your costs and establish and guarantee your brand image.