The Data Agency strengthens its position in customer insight with the acquisition of Whooz

19 Oct 2023
Team Human Inference and The Data Agency

The Data Agency is excited to announce its acquisition of Whooz, a renowned company specializing in customer insight. With this acquisition, Whooz now joins The Data Agency group, strengthening the organization's position in the customer insight market and enabling it to achieve its growth plans in the Netherlands, Belgium, and Germany.

Frank de Beun, CEO of The Data Agency, expresses his delight in welcoming Whooz's new colleagues to the group, stating that their expertise will enable The Data Agency to better serve its clients and strengthen its market position. The coming months will be spent ensuring that Whooz is well-established within the group.

Arjan van den Akker, managing director of Whooz, believes that this acquisition is a perfect match, as The Data Agency emerged as the most suitable partner in their search for a strategic ally for the future. He confidently hands over the baton to the current management at Whooz and The Data Agency and looks forward to following the organization's growth path remotely.

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