Today, we announce the merger with Invenna. This means that from now on, all our software solutions are also available in the Invenna Customer Data Platform. In doing so, we’re the first in the Benelux to realize a Customer Data Platform (CDP) with integrated Master Data Management (MDM) technology. Even for customers who aren’t (planning on) using this platform, this step is good news: it strengthens the further development of the Human Inference solutions and through the scale-up of the unified organization we’ll continue to expand on our leading position.
Invenna provides a combination of Customer Data Platform technology and consultancy. The platform technology focuses on accessing, merging, applying and monitoring customer data, for customers in the financial sector, media, retail, charities and automotive.
Through the merger, one unique business solution is created for organizations to continuously recognize customers, data and persons, and instantly apply this information. For example in risk assessments, but also in marketing campaigns and analyses. Because data are managed, safeguarded and used in one central place, organizations stay compliant and communicate more relevantly. This makes Invenna-Human Inference the only data platform company in the Benelux that offers a CDP with MDM technology for CDD or Know Your Customer, marketing and IT applications.
Pieter Hallewas, managing director of Invenna and Human Inference: “Recent research by Garter underlines the trend that CDP and MDM technologies are growing closer together and are preferably part of one platform. We also notice that companies increasingly have complex data streams, which poses the need for a strong MDM solution that intertwines with their CDP. Until now, such an integrated solution wasn’t available. By means of the merger and integrations, we offer new possibilities for organizations: from simplifying their IT landscape and the improvement of the services to the minimization of business risks and more relevant customer communication.”
MORE ABOUT THE MDM TECHNOLOGY IN THE INVENNA CDP
What the full scope of this development entails and how you can benefit from it, is now available on invenna.nl/en. Via this page it’s also easy for you to contact us in case you want to know more or see the platform in action.