Case study: Center Parcs

Imagine having millions of customers and being able to make them such personal offers that you get a high response. Center Parcs can. And this is just the beginning, as Center Parcs is working towards knowing its customers better. “We aim to treat our customers with care and therefore aspire to making them offers that really meet their needs,” says Didier Nieuwenhuis of Center Parcs. Thanks to the clever handling of customer data of millions of customers from the Netherlands, Belgium and Germany, Center Parcs does a great job of meeting this goal.

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