Data is a critical resource for organisations. As industries become increasingly commoditized, data – and the way in which it is used – can be a huge differentiator for a business. The average organisation will collect a huge amount of data on its customers, from a variety of sources. However, in order for this data to realise its full value, it has to both be correct, and be used correctly. This means being compliant, secure, unique, usable and able to evolve when needed. This whitepaper explains the data challenge; the benefits of a Golden Record; and how to create a record that truly benefits the business.