MAXIMIZE RETURNS FROM YOUR CRM SYSTEM

Whether you’re using a CRM system created by Salesforce, Microsoft, SAP or another provider, the success of your marketing, sales or services depends entirely on the quality of the customer data you use. This whitepaper describes how you can get the most out of your investments in any CRM system. You will discover four steps to improve the quality of the data stored in your CRM system. The second part of the document describes the eight aspects that are relevant when choosing the data quality solution that best serves your needs.


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