INFOGRAPHIC: THE DATA QUALITY PROBLEM

Gartner research shows that 40% of all business initiatives fail due to poor data quality. Data quality assurance is a discipline focused on ensuring that data is fit for use in business processes that range from analytics and decision making to customer engagement and communication to core operations to regulatory compliance. Pulling the pieces together into a 360-degree customer view is the precursor to effective customer communication and customer service. It allows you to fully leverage data as a strategic business asset, by using this high-quality data within your customer experience ecosystem.

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