Ensuring data privacy means not only securing data, but also ensuring that it is stored appropriately; that customers have access to their data when required; that any data stored is accurate; and that, if requested, data will be removed or transferred. How do you ensure that customer data is not only secure, but also that privacy is ensured across the spectrum? How do you make privacy not just part of the design of new services, but the default status of all customer information? How do you give customers access to, and control over, their data? And how do you ensure that all of the data collected is not a compliance, privacy or security risk; and that it can still provide the maximum possible value for the business and its customers? This whitepaper will show how a Golden Record can not only ensure data privacy and control, but also improve security: allowing organisations to tap into the opportunities the GDPR brings as part of a smart data management strategy.