As companies prepare for their digital transformation (which rests on multiple technologies), understanding and integrating customer behaviors is more important than ever. It helps organisations to be more proactive and build trust. No surprise there: every retailer and every bank faces the challenge of making the digital transformation with on the one hand an ever more demanding customer (omni-channel service, the best deals) and on the other hand seemingly limiting factors like Privacy Compliance or Customer Due Diligence (CDD). At Human Inference we approach the digital transformation from a holistic point of view; you can never run a successful business if your knowledge is corrupted. Consistent Customer Data at the heart of your business will help you be more successful.