ONE SIZE DOESN’T FIT ALL - To do business in Europe, a thorough understanding of local characteristics is essential. Neglecting country-specific data quality fundamentals can lead to negative impressions regarding understanding the local markets and can seriously damage your business. This brochure just gives a few examples to illustrate the data quality pitfalls that may and will be encountered when approaching the European market with too much of a US view. A sound go-to-market strategy includes building and managing knowledge of European data and information quality issues. For sure, one size does not fit all.