EDM Media Group accelerates growth strategy by partnership with NewPort Capital
EDM Media Group (EDM), a leading provider of data solutions to the Benelux market, announces today that NewPort Capital (NewPort) has acquired a stake in the company. With the newly found partnership EDM aims to accelerate its ambitious growth strategy and to widen its scope in both services and data technology solutions. The development fits well with EDM’s earlier acquisitions of Bisnode the Netherlands and Human Inference.
NewPort’s Managing Partner Rob van der Laan is very pleased with the fund’s latest investment: “In its 25 year history EDM obtained an indispensable position in the market for advanced data solutions and can boast unique expertise in the fields of data technology, data science and relevant privacy policies. The company is managed by a committed and professional team which has identified the same growth possibilities for EDM as NewPort, both foreign and domestic. In the past months EDM has acquired data quality software provider Human Inference, showing that we have set the bar high and that we hit the ground running. Of the fourteen largest Dutch, AEX-listed, companies that directly focus on consumer markets, twelve are already benefiting from EDM’s solutions, underpinning the companies’ solid market position. The level of trust placed in EDM by these companies offers ample growth opportunities and we are aiming for both organic and acquisitive growth”.
Data quality management is key for consumer driven companies within the current trend of exponentially increasing amounts of available data and increased scrutiny from policy makers
Companies are faced with the challenge of an increasing amount of data that is typically spread throughout the organisation and is prone to becoming obsolete. EDM enables these companies to complete the puzzle by organising, combining, enriching and verifying the data into a 360˚ customer view. The ultimate goal is to facilitate relevant communication with its target audience increasing satisfaction and loyalty levels. Frank de Beun, EDM’s CEO, comments: “Companies win only if they follow a data driven strategy. Consumers expect companies to respect their privacy, but they are also open to a relevant proposition made by brands that they trust. EDM can deliver key insights into data, increasing the ‘return on data’ for our clients”.
EDM’s Chief Innovation Officer Ronald Langendoen confidently states that the partnership with NewPort is the next step in becoming the leading data technology company in the Benelux: “We are continuously working on being, becoming or remaining the logical choice on all aspects of customer data management for our clients”.