Chief Marketing Officer

Reliable data the foundation for your data-driven strategy

As chief marketing officer you strive to make better business decisions, drive new revenue, enhance operational efficiency and increase customer loyalty. But to what extent do you make decisions, based on data? How reliable is your data and your strategy?

Responsibilities

  • Developing, implementing and executing strategic marketing plans for the organization
  • Driving data-driven marketing strategy for social marketing, digital commerce, marketing analytics & customer experience
  • Prioritising technology investments to drive strategic marketing plans
  • Lead generation, which includes developing the strategy for targeted marketing campaigns and evaluating the effectiveness of those marketing campaigns
  • Executing end-to-end marketing programs and delivering remarkable results by using insights and customer intelligence
  • The maintenance of the organization's marketing database, systems and tools

Business challenges

  • Access to high quality customer and prospective customer data is a barrier to achieving a data-driven marketing strategy
  • Losing loyal or prospective customers
  • Low ROI on lead generation activity, including purchasing prospective customer lists
  • Different channel initiatives are being run independently of each other preventing coordinated execution, analysis and creating inconsistencies

How can we help you?

No marketing campaign will succeed without reliable data. Human Inference solutions provide you with a solid data foundation via a 360-degree view of the customer, or a single customer view. This helps you orchestrate customized experiences across all channels to improve customer engagement and experience. We ensure your data-driven marketing efforts are as powerful as possible, guaranteeing better results through complete, accurate, compliant and enriched customer data.

Benefits

  • Make better business decisions
  • Make those decisions across channels, incorporating data from email, offline, the website and more, to improve the customer experience across the board
  • Increase customer loyalty and share of wallet
  • Enhance operational efficiency
  • Get better results, increased conversion rates and ultimately marketing generated revenue
  • Decrease costs