Organizations today must respond quickly to changes within the regulatory landscape such as the GDPR. Having full control over sensitive data in a highly-automated environment will ensure that all personal data is of high quality, making it easy to respond to customer requests such as Subject Access Requests (SAR), the right to be forgotten, the right to maintain customer data etc.
Responding to SARs takes a lot of time and money, particularly when you don’t have a full view of all your data. Human Inference data management technology provides clarity as to where and what personal data exists by consolidating all source systems, disparate and redundant systems into a Single Customer View (SCV). With a SCV you have an aggregated view of all data, containing a golden record per customer that will make any number of consumer data-related requests easy to handle.
Handling customer data requests promptly and without burdening your organization is not only beneficial to your business, but also helps create a positive customer experience. A quick and adequate response improves customer trust and satisfaction. Set yourself apart from the competition by showing your customers you care and respect their data privacy by delivering the requested information within the regulatory deadline.
A new and important part of the central customer management system at Onderlinge ‘s-Gravenhage is compliance with the European General Data Protection Regulation (GDPR).