Who are my customers? Databases usually appear to be highly polluted. The reason is that incorrectly entered, misspelled, or misrepresented data is not easily detected in an automated system.
The HIquality solutions apply human reasoning and knowledge in order to obtain a single customer view.
Customer data integration
CDI is all about removing redundancy in data storage and synchronization of data semantics to allow for efficient business processes and create a single point of truth for customer data. A good, comprehensive datamodel and sophisticated data quality control are key to achieve this. Human Inference's HIquality Product Suite delivers a flexible Data Quality Management solution that integrates with virtually any CDI solution. Click here to go to the download area where you can find the white paper Customer Data Integration: «Data Quality , the foundation for any CDI initiative».
For some interesting information on the challenges of customer data integration, please check out the following article written by By Robert Lerner of Current Analysis. It was posted on the site of Bettermanagement.com.
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