Customer Data Cleansing
Cleanse, Validate and Standardize - from garbage to gold
It is easy to misspell or mistype information, but it is hard to
determine whether data is correct, accurate and complete.
Did you know that Amsterdam could be spelled in 47 different ways?
One of our customers found out, trying to build a report that used
this information.
Human Inference delivers customer data cleansing tools that will
make sure that users are assisted in inserting correct addresses
from Brazil to Belgium and spell names correctly, whether they are
from India or the United States.
On average 20% of email addresses in databases are incorrect and
5% of names entered in webforms are phoney.
No matter where the data is entered, you want to make sure that it
is entered correctly and completely; all of it. Once it is in your
systems, you want to keep it clean. Several customer
data cleansing functions are available, that together cover
all of the personal contact information.
Name Worldwide:
Get suggestions for the right
spelling. Validate whether names exist and which spelling variation
is most prevalent. Determine the gender of a person on the basis of
his or her name. These are some examples of things that a human
being could do when presented with a name. HIquality Name Worldwide
has all of these and many more customer data cleansing functions.
Think about phoney names like Mickey Mouse and James Bond, which in
themselves consist of elements that are valid name parts.
Address Worldwide:
Understand the proper
format of an address for a specific country. Indeed, Ireland does
not use postal codes and house numbers precede street names in
France. Save on postage when using addresses that are cleansed with
our certified customer data cleansing tools. When using HIquality
Address Worldwide, your incomplete or incorrect addresses will be
automatically corrected and suggestions will be provided for those
addresses that contain too little information to know for certain
which address is meant.
Email Worldwide:
Everyone knows that an email
address should contain an @ and a top-level domain. But checking if
the domain is actually live is another thing. And it is still no
guarentee that the intended recipient receives your mail.
Although geemail.com is a valid domain and accepts emails, the
probability that you should have sent your mail to gmail.com, is a
lot higher Based on human reasoning, an email validation and
suggestion function was developed for our customer data cleansing
tools, that takes into account how often domains are used and what
frequent spelling mistakes are made. Tests show that 60% of
misspelled domain names can automatically be resolved this way.
Telephone Worldwide:
Do you know for which
country +91 is the country code? Do you know whether the
number is a landline or mobile number and what the correct number
of digits is to actually be able to reach someone?
When using HIquality Telephone Worldwide, you know that you are
using correct telephone numbers. In addition, this data cleansing
tool helps you to detect the number caracteristics (mobile,
country code, extension) and you can standardize the telephone
numbers in the desired format.
Numbers Worldwide:
Swedish social security
numbers show the gender of the person. Dutch bank account numbers
have a specific format. With the data cleansing capabilities of
HIquality Number Worldwide, you can automatically
validate numbers, making sure that you use only those
numbers that should particularly be used in your
processes.