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Breakfast Briefing - What is the price of bad customer data?

09.09.2009 - Brussels - Sofitel Brussels Le Louise

What is the price of bad customer data?

Given our economic situation, the pressure on marketing has increased to deliver successful campaigns and to increase customer retention together with customer contact centres. At the same time, as a controller, you need to be able to correctly invoice your customers and reduce your days sales outstanding.

In this seminar, we will look in detail at causes for bad customer data, their effects and how Accenture and Human Inference provide a powerful and easy-to-use solution to ensure accurate and correct customer data. Allowing you to:

  • correctly segment for marketing campaigns
  • have a single view of your customers
  • reduce risk in customer interaction
  • optimize your call centre

Presentation

Mr. Mark Humphries, Data Manager at Essent N.V. will share his experiences and thoughts with regards to the value of data within Essent. He will also share his pitfalls and successes with you.

Who should attend?

This executive briefing is for Marketeers, Call Centre Managers and Controllers and others responsible for efficient and effective interaction with customers.

Places for this executive briefing are limited, so please register now to confirm your place.

register now