Wereld Natuur Fonds

Henk Middelbrink - ICT Manager

"It is important to automate business processes involving relationship data wherever possible. In that respect Human Inference's software is vital to our operational management."

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The Wereld Natuur Fonds, the Dutch division of the World Wildlife Fund (WWF), is one of the larger nature conservation organizations in terms of the number of projects it carries out, but also measured by its sizeable donor support base. Strengthening existing relationships is just as important as achieving absolute growth in the organization’s backing. The focus has shifted from the product to the donor, so that in each case we ask ourselves what we can offer the donor, how the donor can support us and what can we continue to do for each other in the future.

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