Center Parcs
Didier Nieuwenhuis -
Database marketing manager
"Maintaining a correct customer database is one the
most important pre-requisites for Center Parcs' customer
strategy."
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Imagine having eight million customers and being able to make
them such personal offers that you still get a high response.
Center Parcs can. Direct marketing results provide an annual
turnover of 45 million euros in respect of a turnover of 520
million euros. And this is not the end, as Center Parcs is working
towards knowing its customers better.
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