Human Inference appoints Bertil Snel as Marketing Strategy Executive

Software veteran Snel responsible for expansion of worldwide alliances and go-to-market strategy

Human Inference, European market leader in data quality solutions has appointed Bertil Snel to join its management team as Marketing Strategy Executive. Snel comes from BEA Systems, where he held the position of Director Alliance Marketing EMEA. At Human Inference Snel will be responsible for the development of the global marketing strategy and for strategic business planning. He will be working closely together with CEO Hugo Verwijs.

For the past ten years Snel has worked in the area of marketing strategy and technology, where he stood out not only for his ability to formulate a vision, but also to clearly communicate it to internal and external target groups. At his previous company, BEA Systems, Snel was responsible for the Alliance and 'go-to-market' strategy, the development and rollout of marketing programmes and the building of software communities in the EMEA region.

Snel is enthusiastic about his move to Human Inference: "The market where Human Inference operates is constantly developing. Those are the conditions that enable me to get the best out of myself. It is a tremendous challenge to develop a marketing vision for the future that is flexible enough to adapt to changing circumstances."

CEO Hugo Verwijs on Snel's arrival: "Developments in the market for data quality solutions take place so rapidly that the management team needed someone with the time and experience to concentrate on them at strategic level. That is the only way we can retain the competitive edge that our customers appreciate so much. Snel is someone with a proven track record in thinking strategically and acting quickly. That is precisely the combination we were looking for in a Marketing Strategy Executive."