Nuon is the winner of the Data Quality Award 2006. The jury announced this during the festivities around the presentation of the award at the castle Nyenrode in Breukelen. The utilities company won the prestigious price as a result of their strategic and efficient approach to data quality issues.
Nuon is excited about winning the award. Data quality is an essential part of their daily business. 'We are very proud of this award. Our customers' satisfaction has increased significantly over the past years as a result of our approach. The pitfall is that we think that we are done, but keeping the customer satisfaction level as it is now cannot be achieved easily. Data of good quality forms the basis of everything we do at our company, and the customers benefit directly from that.'
The jury is impressed by the extent to which data quality is embedded in Nuon's business strategy. Chairman of the jury Frank Buytendijk: 'The operational scope of an organization like Nuon is striking. Nuon's business perspective exceeds the classical quality of name and address data. Nuon has a quick return on investment with regard to cost saving and new possibilities and takes care of a solid quantitative foundation of the result.'
Nominees Oxxio, Europ Assistance, Infofilter, T-Mobile and the Customer Loyalty Program Alliance between Essilor and Loyalty Lab were also praised by the jury for the high quality of their contributions. They did not go home with an award, but every participant received a report from the jury. Each report contains the judgment of the jury and suggestions for possible improvements.
The professional jury of the Data Quality Award consists of Frank Buytendijk (Hyperion) as chairman; Jeroen Caré, Atos Consulting; Pieter Vijn (PhD), Universiteit Nyenrode; Henk Wassenaar, DMS Consultancy and chairman of DDMA data quality section, and Mariëlle van der Zwan, Sparkling Consultancy and committee member of the CRM Association. Ed Peelen (PhD), professor CRM at the Nyenrode Business Universiteit, served as an advisor to the jury.
The Data Quality Award is an initiative of DDMA in cooperation with sponsors Human Inference, Experian and Cendris and sub-sponsors QAS, MarktSelect and the CRM Association. The DM trade magazine Adforesult is a media partner of the Award. In September 2007 a new presentation of the award will take place. The presentation will be combined with the DDMA Data Quality Day.
About DDMA
The DDMA is the cross-medial interest group backed by both consumers and suppliers of dialogue marketing. The most important aims of the DDMA are knowledge-sharing, interest protection and self-regulation. The association offers Direct Marketing and Sales Promotion professionals a communication platform to generate added value for their own organizations.
On behalf of the members the DDMA initiates lobby activities targeted at relevant political decision-making and legislation. In addition, the DDMA's objective is to guarantee commercial communication with (potential) buyers. In order to do this it pro-actively develops codes of conduct for direct mail, email, telecommunications and text messaging. The DDMA's self-regulation codes protect the industry against fraudulent suppliers. These codes contribute to the confidence of consumers and politics in the sincere intentions of the industry. DDMA members keep a close watch by actively being involved in the realization of these targets.
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