Customer Intimacy

Customer Data Integration is all about removing redundancy in data storage and synchronization of data semantics to allow for efficient business processes and create a single point of truth for customer data.

Break-out session Truston: The five building blocks for Customer Data Integration by Markoen Meijerink, Director

Improving interaction with their relations is high on the agenda of most organizations. The presentation gives a treasure of information on how to realize an optimal relationship with the customers and other relations.

If your organization is aiming at optimal Customer Intimacy, you must pay extra attention to customer interaction. In order to establish a relationship you must understand the needs and wants of your customers and act upon these. The same applies to the communication with your customers. The needs and wants are based on analysis of accurate and recent customer data. A Single Total Customer Overview is a pre-requisite.
Truston will explain to you how the five building blocks of Customer Data Integration give you the tools to reach this optimal  Customer Intimacy.

Customer Case Touring Assurance / Touring Verzekeringen: Customer Intimacy at TA/TV by Nathalie Servranckx, IT Manager

Touring Assurances/ Touring Verzekeringen is a Belgian direct insurance company. Touring celebrates this year its 10th birthday and its 100.000 clients. The products sold by Touring are car, moto and home&family insurances. Second player on the Belgian direct insurance marker, its strategy is based on offering very innovative products (Commuter, Cyclist, Less than 10000 km tariffs, …) to good risks (‘bonus pater familias’). Owned since 1999 by Winterthur, Touring will be part of the Axa group from January 2007 onwards.

Touring Assurances/Touring Verzekeringen (TATV) is implementing a brand new front-office environment, including a new CRM tool (Siebel7) for its Call Center and its shops and a new website (Siebel7). The aim of TATV is to have one unique platform and the same business processes for all channels of contact. The website being fully integrated with the Call Center application, and the data quality being more and more critical for an efficient marketing/sales approach and an improved customer service, TATV has decided to integrate Siebel7 with Human Inference to improve dataquality in the on-line communication with the clients and in the batch processing of customer data.