360° Customer Insight through advanced SOA and MDM

by Cordys: Winfried van Holland,

Sr. Director Product Management & Marketing,

Business Processes are key to keep the business running. By providing an holistic SOA – BPM solution you can retrieve operational excellence and business agility. Normally vendors forget the data aspects in SOA, we explain why MDM is crucial in an SOA story. Cordys respects existing systems and combines them with new techniques.

Service Oriented Environment makes it easier to create Composite Applications where customer information will be provided at the right time and at the right place. An advanced SOA provides additional business benefits on top of the normal service enablement adding Business Process Management and Web 2.0 capabilities. Next to these composite applications you need to take care of your customer data entered via the traditional channels, this data synchronization is normally done via Master Data Management. By combining advanced SOA and MDM in combination with true data quality techniques Cordys provides solutions to get a 360° Customer Insight. Service Oriented Environment makes it easier to create Composite Applications where customer information will be provided at the right time and at the right place. An advanced SOA provides additional business benefits on top of the normal service enablement adding Business Process Management and Web 2.0 capabilities. Next to these composite applications you need to take care of your customer data entered via the traditional channels, this data synchronization is normally done via Master Data Management. By combining advanced SOA and MDM in combination with true data quality techniques Cordys provides solutions to get a 360° Customer Insight.Target audience
IT & Business We Simplify Business through aligning the Business and IT

18 October 2006 | Customer Centricity | Comments